If you just made your website, picture it out. Once visitors clicked it, do you think they can determine what your company does after 5 seconds of looking at the website? Can they navigate well on the pages? Does the layout appear to be understandable for them? If your answers are “no”, then it’s time to improve your website right away.
If you’re still looking for ways to improve your website, here are some tips you will find helpful. You can also ask for a web design company for assistance.
1. Make a Plan
Don’t start designing the website right away. Remember, in every design there should be a plan, and a website is not an exception to that. To make sure that visitors’ needs will be met by the website, you have to map out their journey. Think about the pages they’re going to view, the content, the offers you will put on your website.
If you can map out yourself and you don’t have difficulty navigating them in your head, then your visitor might will too. A perfect website will help you generate more clients through sales funnel. The next step in planning is answering the questions in right order. Ask your current customers how they become a customer from being a visitor. You can use the answers to further map out your strategies.
2. Remove the ‘Following’ From the Website
Remove unnecessary elements in your website because it shadows the message you’re trying to tell the clients. Long content, complicated animations and stocky web images are some of these elements. The attention span of a website visitor is only 8 seconds, so you have to create a good impression on those seconds to keep their attention.
How do you do this? Make sure your website has powerful yet short sections of content and suitable images sectioned off by headers. After that, review them and remove jargons or complicated terminologies because it will only confuse the readers.
3. Include Social Media Buttons
You already have great content but your users or readers can’t share them to others, what’s the point then? You will be missing out on a lot of social media traffic if your website doesn’t have social share buttons. These buttons are also important to generate more readers.
4. Implement Call-to-Action
Once a visitor finished visiting your website, give them something to do next. Provide them with a direction that will lead them to another page or site. Call-to-actions are essential part of a website that guides the readers what to do next.
Most call-to-actions are in the bottom of the page and most of them are CTA for a trial, demo or consultation. Adding materials that educate the readers is a good strategy especially that they visited your website for a solution of their issue.
5. Use the Proper Image
Most of us focus first on the image before reading the content and images have big impact because the readers can tell if it helps on the message you’re trying to send. There are free stock photos available, but a genuine one is more suitable especially if you’re offering services to people. Show a real image of your company and workers.